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SEO stands for Search Engine Optimization. In simple, it means optimizing your site to rise its visibility when people search for products or services connected to your business in Google, Bing, and other search engines. Optimizing. The better the visibility of your pages in search results, the more possible you are to attract attention and attract potential and existing customers to your business.

Why is SEO important?

You created a website because you want people to buy your products, subscribe to your service, or read your content. Whatever your aim, you want people to visit your website. For example, if you own a donut shop in Amsterdam, you want your website to be #1 when people Google: “donut amsterdam”. Because people are more likely to click through to your website when it’s the top result.

But how do you do it? One word SEO is a great way to drive people to your website for free. Which is mainly useful when you are a small business owner who does not have a lot of money to spend on advertising.

How does SEO work?

SEO such as Google and Bing use crawlers, sometimes called bots or spiders, to collect information about all the content found on the Internet. A crawler starts from a well-known web page and follows internal links to pages on that site and external links to pages on new sites. The article of those pages, and the context of incoming links, helps the crawler understand what each page is about and how it compares to all the other pages within the search engine’s large database. How it is linked is called an index.

When a user enter or tells a query into the search box, the seo uses difficult algorithms to extract the most accurate and useful list of results for that query. These organic results can include web pages filled with text, news articles, images, videos, local business listings, and other types of content.

There are many features that go into a search engine’s algorithm, and those factors change all the time to keep up with exchanging user behavior and advances in machine learning.

The Three Stages Of Seo

As a digital marketer, knowing how to get your brand, website, or corporation found by searchers is a fundamental skill, and know how SEO is progressing will keep you at the top of your game. While SEO often changes in small ways, its fundamentals do not. We can break down SEO into three basic components or pillars that you need to become familiar with – and practice regularly:

Technical Optimization

Technical optimization is the process of performing activities on your site that are designed to improve SEO but are not related to the content. This often happens behind the scenes.

On-Page Optimization

On-page optimization is the process of ensuring that your site’s content is relevant and provides a good user experience. This involves targeting the right keywords within your article and can be done through a content management system. Simple examples of content management systems contain WordPress, Wix, Drupal, Magento, Shopify, and Expression Engine.

Off-Page Optimization

Off-page optimization is the process of increasing your site’s search engine ranking through off-site activities. This is mostly driven by backlinks, which help build a site’s reputation.

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