Digital Marketing Strategies: 10 Proven Ways to Grow Faster

Affiliate Marketing

Affiliate marketing has become increasingly popular when it comes to marketing toward consumers, and you can use a similar method when it comes to marketing toward job-seekers. The affiliates associated with this type of marketing are also known as influencers or brand ambassadors, and these are people who regularly use your products or services, and receive a commission when they refer other consumers to purchase from you, via their affiliate link.

When it comes to attracting job-seekers, your affiliates/influencers/brand ambassadors will be your employees. Job-seekers tend to trust employees over employers, and no one knows what it’s like to work for you better than your employees. Consider an employee referral program, where you reward your current employees for bringing in new employees.

Branded Content

You can also create videos and photos of everyday work life (featuring your employees) to share on your website. Other types of branded content you can create to bring in job-seekers include:

• White papers
• Webinars
• Newsletters
• eBooks
• Blogs

Not only should your content focus on your work culture and what future candidates for employment can expect during a typical workday, but it should also highlight your company’s expertise in your industry because job-seekers want to work for a company they believe in.

Email Marketing

When using email marketing with consumers, you’re sending quality content to get them interested in making a purchase, but what if you could send them quality content to get them interested in working for you? Depending on the type of business you have (i.e., eCommerce, brick-and-mortar) and the type of industry you work in, some of your consumers may remain a great fit for your company.

This would be a step up from an affiliate program— instead of offering commission or another incentive on customer referrals, let your loyal customers know via email that you’re hiring. Just keep in mind that not all of your customers may have the qualifications for some of your job openings, but it’s worth the try.

Nowadays business are using CRM software for better management. Customer experience is the main factor in keeping clients with the ultimate goal of increasing customer experience in mind.

Search Engine Optimization

Also known as SEO marketing, search engine optimization uses keywords and phrases on your website to help it rank greater on search engines like Google and Bing. This is important because most people don’t scroll down to the end of the page of results. And even fewer people will look past the first page. SEO marketing helps bring consumers to your website. And these same techniques can remain applied to bringing in qualified candidates for hire.

As with consumer marketing, you’re going to need a business website for this to be effective. Next, you’re going to need to add a career site to your page, and this is where job-seekers will remain directed to find out more about your open positions, and how to apply. SEO marketing strategies combined with recruitment advertising strategies will help bring qualified candidates to you so that you won’t have to exhaust traditional employee-search methods.

Social Media Marketing

Three billion people use social media every day, so it’s a great place to market to consumers — and job-seekers. Facebook, Twitter and Instagram are wonderful places to share content of all varieties. You can share almost any content type on Facebook, photos and short videos belong on Instagram, and long videos are the best choice for YouTube.

Business tools provided by these platforms allow you to focus on a specific audience, and you can direct them back to your website.

As you can see, having an online occurrence is crucial when it comes to digital marketing toward both consumers and job seekers. If you haven’t already, create a business website and business profiles on social media to take advantage of all of these methods.